![]() But the “silver surfers” are not far behind: among the over-65 shopping cohort, around 64 percent say they are comfortable with online purchases. Some 90 percent of UK consumers under 34 have shopped for fashion online in the past 12 months. Please email us at: surprisingly, digital channels are most popular among the younger cohorts. ![]() If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website. Moreover, about one-third say they will shop online more in future. ![]() The great news for brands and digital platforms is that once people try e-commerce, they tend to be loyal to it: irrespective of their ages, online shoppers allocate around 60 percent of their budgets to online purchases, either via home delivery or click and collect (Exhibit 1). More than a quarter of UK adults first shopped for fashion digitally during the pandemic, and around one in six made apparel purchases at least once. McKinsey and Dynata apparel, fashion, and luxury market research survey of 2,642 respondents in the United Kingdom, conducted October 2020. In the relatively advanced UK market, online penetration reached 75 percent in 2020 and is likely to climb to 85 percent over the coming period, a recent survey conducted by McKinsey and Dynata shows. ![]() Worldwide, 71 percent of fashion executives expect their online businesses to grow by more than 20 percent in 2021, which is close to the record-breaking pace set in 2020. ![]()
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